Manager, Experiential Marketing - Showrooms and Displays

Manager, Experiential Marketing – Showrooms and Displays

Location: Regular availability in office at Berlin, CT

ASSA ABLOY is a global leader in door opening solutions dedicated to providing a safe, secure, and accessible building environment. Every day, we help billions of people move through a safer, more open world with ease. If you’ve ever walked through an automatic door, stayed in a hotel, or gone through passport control, you’ve probably used one of our products or services.

The Door Security Solutions Sales and Marketing team represents more than 30 door, frame, and hardware brands, along with complementary products that come together to deliver comprehensive opening solutions that are safe, secure, and convenient. Our industry‑leading portfolio enables customers to achieve the highest levels of security, performance, and design from a single, trusted source—allowing for fully customized solutions tailored to their unique needs.

What you will be doing:

The Experiential Marketing Manager – Showrooms & Displays leads the strategy, execution, and optimization of ASSA ABLOY’s Innovation Showroom and Mobile Innovation Fleet – immersive environments that bring our solutions to life for customers, partners, and internal teams. The role also owns the management and execution of customer display programs across distributor, customer, and partner locations.

This highly visible role combines experiential marketing leadership with strong project management, cross‑functional collaboration, and performance measurement. The ideal candidate will be highly organized, adaptable, and comfortable managing complex initiatives in fast‑paced environments.

Key areas you will contribute to the role include:

Showroom & Mobile Fleet Strategy and Execution:

• Own strategy, priorities, and execution roadmaps for the Innovation Showroom and Mobile Innovation Fleet.
• Lead end‑to‑end project management of builds, refreshes, and updates from concept through launch.
• Manage budgets, timelines, approvals, vendors, and cross‑functional dependencies.
• Ensure experiences remain current, functional, and aligned with brand and business objectives.
• Partner with solution teams, subject matter experts, and creative resources to deliver effective storytelling and demonstrations.
• Support mobile fleet tours, kickoffs, planning meetings, and post‑tour recaps.

Customer Display Programs:

• Manage customer‑facing display programs across distributor, customer, and partner locations.
• Oversee design, production, installation, maintenance, refreshes, and removals.
• Partner with Sales, Product, Channel, and Operations teams to evaluate requests and prioritize work.
• Manage vendor relationships, logistics, quality, and brand consistency.
• Gather field and customer feedback to inform continuous improvement.

Measurement, Analytics & ROI:

• Define success metrics and track performance across experiential initiatives.
• Partner with Salesforce and Marketing Operations to optimize lead capture, attribution, and reporting.
• Own lead management and sales handoff for showroom and fleet engagements.
• Develop reporting that demonstrates ROI, pipeline impact, and business value.

Content & Experience Enablement:

• Oversee development of experiential support assets (signage, spec sheets, sell sheets, talking points).
• Manage content timelines, reviews, and approvals across teams.
• Support invitations, event communications, and customer‑facing materials.
• Ensure a cohesive, on‑brand experience across all touchpoints.

Education and/or experience:

• Your background includes a Bachelor’s degree (preference for specialization in related curricula such as: Marketing, Communications, Business, or similar), or have work experience commensurate with, minimum high school/GED diploma.
• Minimum 5 – 7 years of in experiential marketing, showrooms, events, tradeshows, or overall marketing project management.
• Proven success managing complex, cross-functional projects.
• Strong communication, stakeholder management, and executive presence.
• Proficiency with Microsoft Office tools (PowerPoint, Excel, Word).
• Proficiency with Adobe Creative Suite (collaboration and review).
• Proficiency with Salesforce or other CRM for lead management and reporting.
• Experience in B2B, building products, security, access control, or technology-driven industries preferred.
• Experience with mobile tours, fleet marketing, or large-scale experiential platforms preferred.
• Experience working in matrixed and/or global organizations preferred.
• Marketing Cloud experience a plus.

Special considerations:

• Must be willing to travel (up to 30%).

ASSA ABLOY offers a competitive compensation and benefits package, including bonus, a 401(k) plan, education assistance, and an environment that reflects our commitment to our employees. The wage range for this role considers a broad scope of factors that are considered when making compensation decisions. Pay within each range is based on a variety of factors including, but not limited to, to primary work job-related knowledge, skills, experience, training, licensure and certifications, business requirements, geographic location and other business and organizational needs. This salary range is a reasonable estimate for this position at the time of posting. ASSA ABLOY conducts regular review of compensation ranges and therefore reserves the right to alter this range at any given time.

Working for ASSA ABLOY means that you will be part of a dynamic environment, developing innovative solutions to improve our customers' lives. As the global leader in door opening solutions, we are using the latest technologies to open doors to events, hospitals, education, homes, hotels, airports and businesses. Joining ASSA ABLOY means being part of a fast-moving company with many opportunities.

“Let’s open the doors to the future – together!”

ASSA ABLOY is an Equal Opportunity Employer/Minorities/Females/Disabled/Veteran