Marketing & Business Development Manager
A. Marketing & Business Development Support (70%)
1. Marketing Strategy and Execution
•Assist in the development and execution of marketing activities to support Traka’s Asia business objectives.
•Coordinate regional marketing initiatives, aligning them with the global marketing strategy.
•Research market trends and competitor activities to identify growth opportunities.
•Collaboration and communication between marketing, sales product development teams and ASSA ABLOY group marketing teams to align on branding and best practices.
•Ensure consistent messaging across all customer touchpoints.
2. Campaign Creation, Execution & Lead Generation
•Create, edit, and manage marketing materials, including brochures, white papers, and case studies. Write and proofread copy.
•Create, develop, and support sector-specific marketing content, campaigns and promotional initiatives tailored to industries such as data centres, healthcare, transportation and other focus sectors in the region and its campaign performance metrics.
•Support sector-focused campaigns and promotional initiatives.
•Track and report campaign performance metrics.
3. Digital marketing and analytics
•Manage social media accounts and execute targeted digital campaigns.
•Manage email marketing, LinkedIn posts, and website updates.
•Manage of digital channels, including website updates, blogs, and email campaigns.
•Optimize SEO and PPC campaigns to drive website traffic and lead generation.
•Monitor and report on campaign performance, providing insights to improve ROI.
4. Events & Partner Marketing
•Coordinate trade shows, partner events, and webinars.
•Manage event logistics, materials, and follow-up activities.
•Support co-marketing initiatives with channel partners.
5. Content & Sales Enablement
•Develop brochures, presentations, case studies, and newsletters.
•Support proposal preparation and tender submissions.
•Maintain marketing materials library and brand consistency.
•Communicate with target audiences and manage agency relationships.
•Manage generated leads and ensure opportunities are properly registered in the company’s systems.
•Manage and attend events such as conferences, seminars, receptions, exhibitions, and maintain customer leads databases.
•Monitor competitor activity and comparison matrix.
6. Market Research
•Create customer questionnaires for business insight.
•Conduct competitor analysis and industry research.
•Support management with market insights and reports.
B. Administration & Sales Operations Support (30%)
1. Sales Administration
•Prepare quotations, purchase orders, and invoices.
•Process sales orders and coordinate delivery schedules.
•Maintain CRM (Sales Force) records and ensure data accuracy.
•Track project documentation and approvals.
2. Finance & Reporting Support (Marketing activities related)
•Support accounts receivable tracking and collections follow-up from.
•Assist with expense tracking and budget monitoring.
•Prepare monthly marketing operational reports.
We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.
As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.
As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.
